Initially, Mixpow wasn't intended to become a national brand. The project was called MrNuts and was simply meant to be used as a unique promotional item: a can of dried fruit to distribute at events and marketing campaigns. The idea was innovative, but the ambition remained limited.

The MrNuts brand is registered with the INPI (French National Institute of Industrial Property). The project is taking shape, and the first strategic discussions are beginning. What was intended to be a simple promotional product is already generating more interest than anticipated.

On the last day before the name was officially approved, a letter arrived: the name MrNuts was too similar to an already well-known brand. Rejected. The project was abruptly halted.

But that moment became a turning point.

Following the protest, MrNuts became Mixpow.
A more modern, more dynamic, more ambitious name.

This change marks a turning point: the project is no longer a simple promotional product. It becomes a brand in its own right.

10,000 cans have been ordered. Packaging and point-of-sale displays are underway. The project is entering a real investment phase. It's no longer a test. It's a launch.

At the end of September, the first cans went on sale. Mixpow officially entered the market. What was intended to be a promotional item became a brand ready to shake up the snack industry.

The first press and radio appearances arrive. France 3, local media… The can intrigues. Mixpow is starting to generate buzz.

Distribution is expanding rapidly with retailers such as Intermarché, Carrefour and Super U. In just a few months, more than 40 points of sale have adopted Mixpow.

Faced with growing demand, the decision was made to invest in production machinery. The objective: to structure, industrialize, and prepare for a national rollout.
With its presence at trade shows, its signing of major partnerships, and its expansion into service stations, Mixpow has transitioned from a young local brand to an ambitious player in the healthy snack market.

Mixpow is expanding beyond the regional level. Discussions with national retailers are intensifying. The brand is beginning to structure its development on a larger scale.

Deployment in new points of sale, particularly in gas stations and convenience stores. Mixpow is setting up shop where consumers need a convenient and quick snack.

Mixpow is participating in the regional RHD showroom organized by Ad'OCC in Narbonne , showcasing its healthy snacking concept in cans . The brand has been selected for the CSR awards, the “Occitanie Favorite” , and the 2025 Golden Can award .

Mixpow finally wins the 2025 Golden Can award , a major recognition that confirms the innovation and relevance of its concept.

Clear objective: strengthened national presence and new partnerships with major retailers. Mixpow aims to become a benchmark for healthy snacks in France.